Posting randomly is exhausting and inconsistent. A strong calendar uses repeatable pillars: proof, offer, behind-the-scenes, education, and social proof. Here’s a simple 30‑day plan you can recycle every month.
The 5 pillars (repeat weekly)
1) Quality proof (details, before/after, packaging) 2) Offer (packs, promos, best sellers) 3) Behind the scenes (workshop, team, process) 4) Education (tips, FAQs, mistakes) 5) Customers (testimonials, results, UGC)
Recommended weekly rhythm
- 2 stories/day (fast)
- 3 posts (photo or carousel)
- 2 reels (15–30s)
- 1 offer post (WhatsApp CTA)
Day-by-day ideas (samples)
Week 1
- Day 1: “How to order” reel
- Day 2: quality proof carousel
- Day 3: behind-the-scenes stories
- Day 4: best seller + price post
- Day 5: review + result photo
Week 2
- Day 8: FAQ (lead time + delivery) carousel
- Day 9: packaging/unboxing reel
- Day 10: gift idea post
- Day 11: studio video BTS stories
- Day 12: promo pack post
The secret: batch production
Reserve half a day per month for:
- packshots (catalog),
- lifestyle shots,
- process reels.
Internal links to include: /video-studio/ (or /studio-video/), /contact/.
