Video is not “one format”—it’s a toolbox. A brand film, an ad, a reel, and a testimonial serve different goals. To avoid spending without results, start with the intent.
1) Goal: awareness
Formats:
- vertical reels (15–25s),
- one strong idea,
- subtitles (must-have).
2) Goal: sales
Formats:
- demo (20–40s),
- before/after,
- “how to order” explainer.
Simple structure: Problem → Solution → Proof → CTA.
3) Goal: trust
Formats:
- customer testimonials (30–60s),
- behind-the-scenes process,
- macro “quality proof” shots.
4) Goal: hiring
Formats:
- team portraits (30–45s),
- values and culture,
- mini interviews.
5) Goal: premium positioning
Formats:
- brand film (60–90s),
- cinematic lighting and pacing,
- consistent art direction.
Common mistakes
- too long,
- no subtitles,
- no clear CTA,
- pretty visuals with no message.
Internal links to include: /video-studio/ (or /studio-video/), /contact/.
